Iker Iturria (San Sebastián, Spain) is a multi-awarded film director, producer and creative director. 

 

After studying Product Design at Escola Massana (Barcelona, Spain), he began his professional career designing eyewear collections for brands such as Adolfo Dominguez, Armand Basi, Victorio & Lucchino and Agatha Ruiz de la Prada.

​

He later continued his education in cinematography at ESCIVI (Andoain, Spain), as well as scenography and documentary filmmaking at EICTV (San Antonio de los Baños, Cuba). During this period, he worked as a production manager on international photo shoots and as a first assistant director on commercial productions for clients including Nike, Adidas, Mercedes, BMW, Volvo, Versace, COS, Vodafone and British Airways.

​

Drawing on his experience across design, production and directing, Iker developed a multidisciplinary approach that combines strong visual aesthetics with a deep understanding of storytelling and the filmmaking process. In 2008, he fully embraced directing and began focusing on developing his own creative vision.

​

In 2010, he co-founded Humanproduce alongside Manfre, a creative studio and production company through which he developed and directed a wide range of advertising, music, fashion and fiction projects.

​

Among his most notable works are Human Core, a television series later screened as a feature film at Sitges International Film Festival, where it attracted international attention; the multi-awarded fashion film Myth, created for renowned designer Manuel Albarrán; Paper Sessions by OCB, a platform dedicated to discovering and showcasing musical talent; and, more recently, Sua Gara, the official anthem film for Surne Bilbao Basket, created in collaboration with the acclaimed band Shinova.

​

His work has been recognised at numerous international festivals, including London, Berlin, Sitges, New York, San Diego, Los Angeles, La Jolla and Sarajevo. He is currently developing fiction projects for film and television while continuing to direct advertising, branded content, fashion and music films.